GM Gives $3 Billion Media Account to Carat
Carat kicks off the 2012 year with a HUGE win! The media agency has been awarded GM’s $3 billion media account and will be handling the entire brand’s global effort. We at Pulse Creative want to congratulate them on this much deserved win. After a long string of all-nighters, 8-day weeks and a goal that seemed impossible to reach starting all the way back in September of last year, the work we’ve done and put together with Carat’s New Business team has finally paid off! Read more about this here and here.