Mickey Mouse! In the House!

“Hey Carat! You just won half of Disney’s media duties! What are you gonna do now?!”

“We’re going to Disney World!”


Once again asking for the expertise of the Pulse Creative team, Carat participated in Disney’s media review for their $1B media account. The decision came down to Carat and a Publicis Groupe consortium after Starcom had decided not to defend. Disney has chosen to split the account where Carat would handle Disney’s Parks & Resorts media duties and Publicis will handle Studio, Home Entertainment and their Interactive businesses.

You can read more about this decision here.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: