In April 2010, August Silk finally launched its first e-commerce site. The Pulse Creative team helped spearhead the initiative by managing the content of the site, developing the social networking strategy to help the site’s backlink and general site traffic increase campaign, and also re-positioned the website for today’s online consumer. the launch date approached, our team increased online awareness with blog and online PR hits, developed a Style Advisor section of the site where visitors can go to see the latest fashions, learn what looks are most flattering on them and what looks works for specific occasions, and developed a Facebook presence for the August Silk. We created aMini-Store to bring continuity across all platforms for the brand.
From photography to copywriting to flash design to e-store merchandising to cross-promotions, Pulse Creative remains dedicated to providing our client partners interactive brand marketing strategies to help bring their brands to life online and offline. So check out what we have in store for fall at: http://www.augustsilk.com