NJ Nets “An Evening of Chinese Culture”

On Sunday, March 8th, 2009, the NJ Nets basketball team hosted several dignitaries, singers and dance groups for “An Evening of Chinese Culture” in celebration of the Chinese New Year. To prepare and support the evening’s festivities, Pulse Creative assisted with the production of in-arena LED displays, online content to help promote and market the event, and online videos to increase awareness and exposure to drive ticket sales.

NJ Nets Dancers

The Nets Dancers performed a “Chinese Red Silk Dance” during the game in honor of Eastern culture.

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Post-game, the crowd was treated to special performances by Hua-Xia Dance Club, Yang Yan, Uncle Yao’s Chorus, Sino Culture Center, Han Jian Wei, and Xue-Yan Yao.

For more information related to the evening, please visit http://www.njnets.com.

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